PROJECT VISION

A Vibrant Reinvention of Atlanta's Premier Retail Destination

North Point reinvents itself as an experiential shop-work-play destination for today’s active, socially oriented families and consumers. The redevelopment is an inspiring mix of landscaped greenspaces, tree-lined streets, and airy contemporary architecture. Light-filled interiors that open to terraces and pathways blur the lines between indoor and outdoor shopping and dining. In addition to a year-round calendar of special events and entertainment that will generate excitement and attract shoppers, the community’s creative co-working spaces will contribute to a lively atmosphere.

MARKET

A Thriving Trade Area for Upscale Retailers & Restaurants

Set in the heart of affluent northern Atlanta, North Point’s trade area encompasses more than 880,000 households with an average income over $120,000. The area has a robust economy, particularly in the expanding healthcare and technology industries. It also attracts vacation travelers due to many outdoor attractions, including almost three dozen nature trails. Business and leisure travelers are served by more than 90 hotels within a 10-mile radius of North Point.

A LARGE & GROWING POPULATION

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2018 TOTAL POPULATION

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2023 POPULATION (PROJECTED 11% INCREASE)

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2018 TOTAL HOUSEHOLDS

WELL EDUCATED WITH HIGH INCOME & NET WORTH

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Households
45% of all Housholds

2018 HH OVER $100,000

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2018 AVERAGE HHI

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2018 AVERAGE HHI NET WORTH

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People
55% of Total Population

POPULATION OVER 25 WITH A BARCHELOR’S OR HIGHER DEGREE

North Point Customers: Socially Oriented Suburbanites

From young couples just starting out and families with school-age children to established professionals and active retirees, North Point’s affluent and aspiring customers embrace the tranquility and natural beauty of suburban life while seeking out opportunities to connect with friends and neighbors.

BUILDING THEIR DREAM

From young couples just starting out and families with school-age children to established professionals and active retirees, North Point’s affluent and aspiring customers embrace the tranquility and natural beauty of suburban life while seeking out opportunities to connect with friends and neighbors.

PRIME OF LIFE

These one- and two-income affluent families are in their peak earning years. They are building treasured memories with their children, hosting parties and barbecues at home for their friends and family, taking active and indulgent vacations, and enjoying the ability to treat themselves to luxury goods and services.

REAPING THEIR REWARDS

With their own kids out of the house, possibly some grandchildren to spoil, and the freedom of retirement opening up greater opportunities to travel and pursue hobbies such as gardening and golf, these affluent maturing couples are making the most of this new stage in their lives.

LOCATION

Excellent Accessibility In the Heart of the Atlanta-Alpharetta Metro Area

North Point is just 45 minutes from downtown Atlanta and the Hartsfield-Jackson Atlanta International Airport. It is easily accessible via Georgia State Route 400 / The Turner McDonald Parkway.

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